Co-founder, The Willow
Ped is The Willow’s Creative Director and co-founder. He was formerly the art director of Men’s Fitness Magazine and overcame his own health issues by combining a healthy ‘real food’ diet with resistance training.
Ped has been with The Willow team since its conception and is responsible for promoting the ethos of The Willow and its sister health clinic. He also co-runs the on-site education hub.